Last updated: 09 October 2025
Effective Date: 09 October 2025

This Privacy Policy explains how Alphapine Systems Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website www.alphapinesystems.co.uk (“Website”).

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (EU GDPR).

By using our Website or submitting your information to us, you consent to the practices described in this Privacy Policy.

1. Who We Are

Alphapine Systems Ltd
Registered in England and Wales
Compamy Number: 14722132
Registered Office: 193 High Street, Hornchurch, Essex, RM11 3XT
📧 contact@alphapinesystems.co.uk
📞 +44 20 3488 2840

We are a UK defence and technology company specialising in UAS (Unmanned Aerial Systems) and C-UAS (Counter-Unmanned Aerial Systems) solutions.

We act as the Data Controller for personal data collected through our Website.

2. Information We Collect

We collect and process the following categories of information:

2.1 Information You Provide Directly

• Full name, company name, and job title

• Email address, telephone number, and other contact details

• Enquiry details and message content submitted through our online forms or email

• Any additional information you choose to provide voluntarily

2.2 Information Collected Automatically

When you visit our Website, certain data is collected automatically, including:

• IP address and browser type

• Device identifiers and operating system

• Pages visited, duration of visit, and referral URLs

• Cookie data and analytics tracking information

This data helps us understand how visitors use our Website and improve functionality and security.

3. How We Use Your Information

We use your personal data for the following legitimate business purposes:

• To respond to enquiries or requests you submit

• To provide information about our products, services, and technologies

• To manage business relationships and communications

• To maintain website performance, analytics, and security

• To comply with legal and regulatory obligations, including export control and defence compliance

• To protect our rights, property, and intellectual assets

We do not use your personal information for automated decision-making or profiling.

4. Legal Basis for Processing

Under the UK and EU GDPR, our processing of personal data is based on the following lawful grounds:

• Consent – where you have provided explicit consent (e.g., submitting an enquiry form).

• Contractual necessity – where processing is required to perform or prepare a contract.

• Legal obligation – to comply with applicable laws and regulations.

• Legitimate interests – for purposes such as improving our services, securing systems, or preventing fraud, provided these do not override your fundamental rights.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to:

• Enable core functionality

• Analyse site usage and improve user experience

• Manage cookie preferences

You can control cookies through your browser settings or through our on-site cookie banner.
For more information, see our Cookie Policy (below or linked separately).

6. Sharing and Disclosure of Data

We do not sell or rent personal data.
We may share limited personal information with:

• Trusted service providers and contractors who assist in website hosting, analytics, or communications (under strict confidentiality agreements)

• Regulatory or law enforcement authorities, where required by law or defence compliance

• Business partners or affiliates under legitimate interest or contractual necessity

All third parties are required to maintain data security and comply with UK/EU data protection standards.

7. International Data Transfers

Your data may be transferred or processed outside the UK or European Economic Area (EEA) for operational purposes.
Where such transfers occur, we implement safeguards such as:

• UK Addendum to the EU Standard Contractual Clauses (SCCs)

• Adequacy decisions by the UK Government or European Commission

• Contractual obligations requiring equivalent data protection standards

8. Data Security

We apply strict technical and organisational measures to protect your personal information, including:

• Secure servers and firewalls

• Encrypted communication channels (HTTPS, TLS)

• Access controls and authentication policies

• Regular security audits and vulnerability assessments

Despite these precautions, no online system is entirely secure. You transmit information at your own risk.

9. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, including:

• The duration of our business relationship

• Compliance with legal or regulatory requirements

• Defence sector recordkeeping and audit obligations

When data is no longer required, it is securely deleted or anonymised.

10. Your Rights

Under the UK and EU GDPR, you have the following rights:

• Right of access – request a copy of the personal data we hold about you.

• Right to rectification – request correction of inaccurate or incomplete data.

• Right to erasure (“right to be forgotten”) – request deletion of your data, where legally permissible.

• Right to restriction of processing – request limited use of your data under specific circumstances.

• Right to data portability – receive a copy of your data in a structured, machine-readable format.

• Right to object – object to processing based on legitimate interests or direct marketing.

To exercise your rights, contact us at contact@alphapinesystems.co.uk.
We may require verification of your identity before processing your request.

11. Children’s Data

Our Website and services are not intended for individuals under the age of 18.
We do not knowingly collect personal data from minors. If you believe a minor has submitted data, please contact us immediately for removal.

12. Links to External Websites

Our Website may contain links to third-party sites.
We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be published on this page with a revised “Last Updated” date.
We encourage you to review this Policy periodically.

14. Contact Information

For any privacy-related queries, concerns, or requests, please contact:

Data Protection Officer (DPO)
📧 contact@alphapinesystems.co.uk
📞 +44 20 3488 2840
📮 193 High Street, Hornchurch, Essex, RM11 3XT, United Kingdom

If you are dissatisfied with our response, you have the right to lodge a complaint with:
Information Commissioner’s Office (ICO) – www.ico.org.uk
or your local EU Data Protection Authority (if based in the EEA).

© 2025 Alphapine Systems Ltd. All rights reserved.